Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »
March 5, 2021 — A recent decrease in the number of Americans seeking testing for COVID-19 has experts on alert. Accurate and timely testing remains critical for treating and isolating individuals with COVID-19 infection, they stress. Widespread testing also allows for tracking the spread of the virus and any variants of concern as they arise.… Read More »
Dive Brief: Mercy Hospital & Medical Center, a bankrupt hospital that serves some of Chicago’s poorest residents and is owned by giant Catholic system Trinity, may wind up keeping its doors open after entering a nonbinding agreement to be acquired. Insight, which operates a small surgical hospital and biotechnology venture outside of Detroit, will be filing… Read More »
The global population is aging, and so are their eyes. In fact, the number of people with vision impairment and blindness is expected to more than double over the next 30 years. A meta-analysis in The Lancet Global Health, consisting of 48,000 people from 17 studies, found that those with more severe vision impairment had… Read More »