Tag Archives: thought

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »

And We Thought Pandemics Were Bad

By KIM BELLARD Those of us of a certain age, or anyone who loves classic movies, remember the famous scene in “The Graduate” when Benjamin Braddock is given what is intended as a helpful clue about the future.  “Plastics,” one of his father’s friends says.  “There’s a great future in plastics.” Well, we’re living in… Read More »