What Is Our Relationship With “Dirt”? Big surprise (or not)! Dirt is everywhere! We assume that we in the West are living “clean” lives but if you look at the air on a sunny day in New York — where I am — you will see an extremely dense cloud of dust! Seeing that, if… Read More: Is the World “Dirtier” Than We Thought? »
Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More: How might pharma buddy up with Alexa? Bayer Consumer’s first… »
By KIM BELLARD Those of us of a certain age, or anyone who loves classic movies, remember the famous scene in “The Graduate” when Benjamin Braddock is given what is intended as a helpful clue about the future. “Plastics,” one of his father’s friends says. “There’s a great future in plastics.” Well, we’re living in… Read More: And We Thought Pandemics Were Bad »
A study published in The Lancet HIV shows that HIV-2 is more pathogenic than previously demonstrated. The new findings indicate that early treatment should be applied to all patients with HIV, not only to those with HIV-1. “The study is unique in that we have followed cohort of study participants frequently over a long… Read More: Long-term study shows that HIV-2 is deadlier than previously thought »