Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K....
Bayer is the largest seed and pesticide company in the world, due to its $ 63 billion Monsanto purchase. The U.S. Department of Justice (DOJ) approved the merger in 2018, with Bayer CEO Werner Baumann...
Image copyright Getty ImagesImage caption Many gardeners use the common weed killers Pharmaceutical group Bayer has dismissed claims that an ingredient used in weed killers is carcinogenic. The German company, which owns agriculture giant Monsanto,...