Category Archives: News

Heavy metals in baby food? What parents should know and do

If there is anything you can trust to be safe, it should be baby food, right? Well… maybe not. A report from the US House Committee on Oversight and Reform says that commercial baby foods are tainted with dangerous levels of arsenic, lead, cadmium, and mercury. Which baby food companies are involved? The report was… Read More: Heavy metals in baby food? What parents should know and… »

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More: How might pharma buddy up with Alexa? Bayer Consumer’s first… »

COVID-19 Testing Drops, Still Essential, Experts Say

March 5, 2021 — A recent decrease in the number of Americans seeking testing for COVID-19 has experts on alert. Accurate and timely testing remains critical for treating and isolating individuals with COVID-19 infection, they stress. Widespread testing also allows for tracking the spread of the virus and any variants of concern as they arise.… Read More: COVID-19 Testing Drops, Still Essential, Experts Say »