Tag Archives: vaccine

‘Exciting new Covid vaccine to fight mutations will get us back to normal life’

It’s the age of the scientist. Their ­stature has shot up as the world ­wakes up to the fact we are all ­dependent on their ingenuity to give us the tools to manage the ­coronavirus, its variants and the pandemic. They are constantly scouring the horizon for the next challenge and right now that is… Read More: ‘Exciting new Covid vaccine to fight mutations will get us… »

J&J’s next COVID-19 vaccine challenge? Hurdling the ‘66%’ perception to win over a vaccine-hesitant public

With an FDA green light for emergency use, Johnson & Johnson’s COVID-19 shot now faces a communications hurdle. How will the company handle the comparisons with its vaccine rivals? Already, there’s wide and spreading chatter on social media and real-world word-of-mouth discussions about the J&J shot’s 66% overall effectiveness rate. The company’s response has been communication—and lots of… Read More: J&J’s next COVID-19 vaccine challenge? Hurdling the ‘66%’ perception to… »