Lobbyists are professional advocates whose job it is to influence political decisions. According to the law, a lobbyist cannot pay a politician directly to secure a vote. However, the industry has found several ways of working around this restriction. One way is to organize a fundraiser for the candidate they want to influence.1 The fundraiser… Read More »
Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »
Pharma companies are a popular target for politicians, activists and critics in general. But with the world in dire need of COVID-19 drugs and vaccines, the industry has a rare chance to bolster its image, Eli Lilly CEO Dave Ricks said Thursday. Speaking on the company’s first-quarter conference call, Ricks said the biopharmaceutical industry has a “once in… Read More »
Pharmaceutical giant Purdue Pharma has filed for Chapter 11 bankruptcy as part of a tentative agreement to settle thousands of lawsuits over its role in the opioid crisis. The company responsible for OxyContin announced Sunday it filed for bankruptcy protections just days after agreeing to terms with state attorneys general in over 2,000 lawsuits that… Read More »