Shoppers takes page from Big Pharma, sponsors talks for doctors on medical cannabis, which it plans to sell
The pharmaceutical industry has done it for years, officially to educate doctors, unofficially to convince them to prescribe more of their medicines. Now the practice of company-sponsored seminars by specialists known in the drug business as “key opinion leaders” — and criticized as salespeople in disguise – has come to the burgeoning world of medical… Read More »
