Tag Archives: vaccine

J&J’s next COVID-19 vaccine challenge? Hurdling the ‘66%’ perception to win over a vaccine-hesitant public

With an FDA green light for emergency use, Johnson & Johnson’s COVID-19 shot now faces a communications hurdle. How will the company handle the comparisons with its vaccine rivals? Already, there’s wide and spreading chatter on social media and real-world word-of-mouth discussions about the J&J shot’s 66% overall effectiveness rate. The company’s response has been communication—and lots of… Read More »

Grim reality of COVID-19 vaccine

As countries like the United States and Britain grapple with spiralling coronavirus case numbers, the World Health Organisation has warned the vaccines are unlikely to prevent one of the biggest problems with the virus. Despite the rollout of vaccine programs being hailed as the only way out of the coronavirus pandemic, top health officials have… Read More »