The rise of social media sites like Facebook, Twitter, Instagram, Pinterest and more has changed the world we live in forever. People are now more connected than ever before and can personalize an online presence, conveying a digital persona of sorts. One of the biggest negatives that has been found with the rise of these… Read More »
(Reuters) – Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new “heated tobacco” device, including a 21-year-old woman in Russia. The company’s internal “marketing standards” prohibit it from promoting tobacco products with youth-oriented… Read More »
Ever wanted to experience the wonders and heartbreak of rural Australia from the comfort of your nine-to-five office job in the CBD? Well you, along with another 140,000 followers, can see the outback through the eyes of social media’s Jillaroo Jess. Jess Edwards, affectionately known as Jillaroo Jess, is a road train driving, cattle wrangling, snake… Read More »
Austin Chiang, a gastroenterologist at Jefferson Health in Pennsylvania, was recently tapped to take on a new role at the health system: chief medical social media officer. It’s a unique position that isn’t common at many medical institutions across the country. Chiang talked with Healthcare Dive to explain more about the job and his vision for… Read More »