Never underestimate the importance of audience testing for your brand. After many long hours or maybe even days of brainstorming names and combing through all of your options, you have finally found an ideal business name. Or, at least you think it’s perfect. When coming up with a name for your business, you have to… Read More »
The woman filled the neti pot with tap water, doctors said. (iStock) A Seattle, Washington woman whose brain was partly a “ball of bloody mush” after rare brain-eating amoebas infected her likely contracted the organisms after she used a neti pot full of tap water to clear her sinuses, according to a report. The woman,… Read More »
By KIP SULLIVAN JD The Hospital Readmissions Reduction Program (HRRP), one of numerous pay-for-performance (P4P) schemes authorized by the Affordable Care Act, was sprung on the Medicare fee-for-service population on October 1, 2012 without being pre-tested and with no other evidence indicating what it is hospitals are supposed to do to reduce readmissions. Research on the… Read More »