How an omni-channel approach can aid patient experience

Patient dissatisfaction often comes from wait times rather than from actual clinical care. In healthcare, the complete consumer experience is repeatedly overlooked as a critical component to building loyal, repeat visitors. With smartphones in hand, we’ve gotten used to receiving instant information and a seamless customer experience. Text messages and alerts telling us that a… Read More »

5 quick PR tricks to cover up a lack of real health care news

As all researchers know, science is a grinding parade of failure and dead ends. But as we’ve often written, news release writers sometimes seem hell-bent on making the public believe otherwise. Like expert makeup artists, they can add sparkle to lackluster findings, mask blemishes in study designs, and smooth over unimpressive data. One thing I… Read More »

Happiness exercises boost moods of those recovering from addiction says MGH study

Short writing exercises reliving happy moments boosted the moods of adults recovering from addiction in a study conducted by researchers at Massachusetts General Hospital’s (MGH) Recovery Research Institute. “Recovery is hard,” said lead author Bettina B. Hoeppner, senior research scientist at the institute and an associate professor of psychology at Harvard Medical School. “For the… Read More »

8 ways walking in the woods can make you happier

The Duchess of Cambridge has entered The Chelsea flower show, inspired by the Japanese idea of ‘forest bathing’. Sarah Ivens reveals how escaping oppressive city life and taking a walk in the woods can benefit our health This year the Duchess of Cambridge has entered The Chelsea Flower Show for the first time. The Duchess will be creating… Read More »