Tag Archives: campaign

Is the massive HHS pandemic ad campaign falling apart? Celeb refusals and HHS staff pushbacks stall effort: report

The massive HHS ad campaign to allay pandemic fears may be unraveling. First, there’s pushback from agency employees who see the $ 300 million effort as politically motivated. Many celebrities are refusing to participate. Plus, the campaign’s operating on a rushed timeline, Politico reports. More than 30 celebrities on the administration’s wish list—including musicians Billy Joel, Lady… Read More »

Exclusive: Philip Morris suspends social media campaign after Reuters exposes young ‘influencers’

(Reuters) – Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new “heated tobacco” device, including a 21-year-old woman in Russia. The company’s internal “marketing standards” prohibit it from promoting tobacco products with youth-oriented… Read More »