Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry. The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »
Bayer is the largest seed and pesticide company in the world, due to its $ 63 billion Monsanto purchase. The U.S. Department of Justice (DOJ) approved the merger in 2018, with Bayer CEO Werner Baumann stating at the time that the acquisition would further their goal of creating a leading agriculture company, adding, “We want… Read More »
Image copyright Getty ImagesImage caption Many gardeners use the common weed killers Pharmaceutical group Bayer has dismissed claims that an ingredient used in weed killers is carcinogenic. The German company, which owns agriculture giant Monsanto, says herbicides containing glyphosate are safe. On Friday, Monsanto was ordered to pay $ 289m (£226m) damages to a man… Read More »