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GBT takes a page from HIV playbook as it embarks on Oxbryta launch

The sickle cell disease market and patient support around the disease are both in the nascent stages. But Global Blood Therapeutics, a pioneer in the field with recently approved Oxbryta, sees an example to emulate as it embarks on its first launch: HIV. In sickle cell, “there’s been tremendous underinvestment—underinvestment in the science, obviously underinvestment… Read More »

Shoppers takes page from Big Pharma, sponsors talks for doctors on medical cannabis, which it plans to sell

The pharmaceutical industry has done it for years, officially to educate doctors, unofficially to convince them to prescribe more of their medicines. Now the practice of company-sponsored seminars by specialists known in the drug business as “key opinion leaders” — and criticized as salespeople in disguise – has come to the burgeoning world of medical… Read More »